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Mémoire on the subject : can private life on internet carry damage?
This report has for objective to lead a market study concerning the creation of a service for cleaning information on internet which can carry damage to an individual or a structure. It was elaborated during my Master 2 in Company Management (MAE).

This study contains an analysis of the macro-economic and micro-economic environment allowing estimating the viability of this project taking into account several factors. It also includes a study of the demand conducted as an Internet survey which allowed to collect 464 answers and to draw conclusions on the needs and desires of Internet users. It comes along with 5 semi-directive interviews, with different people, which gave me the possibility of discussing my project, my ideas and to modify them according to their reactions. This mémoire ends on the viability of this project from the point of view of the demand and of the current economic environment which will have to be supported by a study of the offer and the marketing strategy.

School: IAE Tours
Period: October - December 2009
Location: Tours